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design concept

GET TO KNOW THE DESIGN
Toronja was part of Hayley & Laura's Logo A Day Challenge on Instagram. They created 31 faux client briefs and designed a logo a day along side their community, using the hashtag #hl31logos. This was the prompt for day 2.
Client Brief:
Toronja, meaning grapefruit in Spanish, is a juice bar that also sells its juice products in several local grocery stores. It's welcoming environment also makes it a popular hang out spot for customers.
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Clean, Fresh, Modern Organic
Project scope:
Main logo
See how I designed a logo and a few other elements with my interpretation of the given brief.
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click on each logo suite design for further information
main logo

secondary logo

logo icon

all logo suites come with the basic branding elements of fonts and colors

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